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Countering Hate Speech in Times of Crisis: Considerations for Mayors and Local Governments

Last updated:
28/11/2024
Publication Date:
28/11/2024
Content Type:

Around the world, cities are grappling with the impacts of hate speech in their communities. Often fuelled by disinformation and exacerbated by rapid technological advancements and the reach of social media and other digital spaces, malign actors are able to proliferate hate that contributes to the fracturing of social cohesion and undermining of community resilience. Increasingly, these trends are leading to violence. The UN Strategy and Plan of Action on Hate Speech underscores the urgency of addressing and countering this phenomenon, which, it warns, can create an atmosphere for widespread human rights violations.  

To date, discussions on how best to address this phenomenon, which manifests in various ways based on social, religious, ethnic, national and political contexts, have centred on the roles of national governments, international bodies like the United Nations, social media and other private companies, universities and civil society organisations (CSOs). They have tended to overlook the unique contributions that mayors and other local elected leaders and local governments – whether urban or rural, big or small – can make to a whole-of-society effort to prevent hate speech and mitigate its impacts on local communities; this, when cities can play a vital role. This is due to a number of factors, including their often-unique understanding of local contexts; ability to identify early-warning signs of hate and foster inter-communal and other dialogue that can reduce tensions and build social cohesion; capacity to provide protection to targeted groups; and ability to serve as moral compasses through words and actions that promote inclusion, tolerance and co-existence.

These local stakeholders are particularly relevant in today’s complex geopolitical landscape where cities are increasingly having to manage local impacts of consecutive and parallel global crises. This includes those related to COVID-19, migration, climate, international and regional conflicts, and social, political and economic polarisation.

As Alice Wairimu Nderitu, UN Under-SecretaryGeneral and Special Adviser on the Prevention of Genocide, said at a September 2024 Strong Cities event on the margins of the high-level week of the 79th session of the UN General Assembly, it is local governments that can “provide insight into the coded language” that is increasingly used in different local contexts to sow hatred, reinforcing that “addressing hate speech is a huge task but cities must play a major role on the ground with their communities”.

Throughout its engagements with city and other sub-national governments around the world, including across its global network, the Strong Cities Network (Strong Cities) has identified a series of considerations for mayors and local governments interested in contributing to a whole-of-society approach to addressing the threat that hate speech poses to social cohesion in their cities. With the understanding that the specific examples listed in this policy brief may not apply to all contexts, they represent approaches and practices that we hope will guide and inspire.

The views expressed and examples cited in this policy brief do not necessarily reflect those of Strong Cities members, partner organisations or sponsors of the Network’s mission.

Hate Speech: any kind of communication in speech, writing or behaviour that attacks or uses pejorative or discriminatory language with reference to a person or a group on the basis of who they are; in other words, based on their religion, ethnicity, nationality, race, colour, descent, gender or other identity factor. Definitions and understanding of what hate speech entail – and the line between illegal and legally protected speech – typically vary depending on the country.

Disinformation: false, misleading or manipulated content intended to deceive or harm.

Misinformation: false, misleading or manipulated content shared irrespective of an intent to deceive or harm.

Considerations for Mayors and Local Governments 

  1. Understand the scope of the problem: identify and track hate speech impacting your city.
  2. Map out and strengthen community partnerships to facilitate reporting and other information sharing while respecting human rights.
  3. Speak out consistently.
  4. Implement clear policies and guidelines and take action.
  5. Promote local multi-actor coordination.
  6. Invest in education and media literacy.
  7. Train local authorities, local police and other front-line practitioners.
  8. Address hate speech that targets local elected leaders and city councils.
  9. Take advantage of existing training, capacity-building resources and other learning opportunities for cities.

City leaders and local governments should have a clear appreciation of the on- and offline threats that hate speech poses to their communities – and how disinformation can amplify and otherwise exacerbate the threat. They also need to understand how to recognise and identify it. By actively monitoring and proactively addressing this and related threats, cities can prevent hate speech from inciting violence or otherwise causing individual or community harm. Early identification allows for timely interventions, such as targeted public awareness campaigns, legal action or community support initiatives, that help protect vulnerable populations and maintain social cohesion.

Cities can identify and track on- and offline hate speech using a combination of technological tools, community and institutional partnerships and proactive monitoring strategies.

Use of Technology

Cities can implement technology-driven tools such as social media monitoring platforms and artificial intelligence (AI) to track hate speech in real-time. These tools can identify trends, detect harmful narratives and flag problematic content for review. Advanced AI systems can be used to detect patterns of hate speech and disinformation that can fuel it by analysing large volumes of data. For example, these systems can track the origin, spread and virality of false information, helping cities respond more quickly to harmful content before it goes viral. Cities can also deploy sentiment analysis to gauge the tone of discussions online, helping identify growing hostility or potential hate speech. This technology can detect shifts in public sentiment that might signal the emergence of dangerous narratives.

Be Mindful of Protecting Data Privacy and Ethical Considerations

While tracking hate speech requires monitoring online spaces, it is essential to protect the privacy rights of residents. Cities should ensure that their monitoring measures comply with data protection laws and ethical guidelines and be transparent about the methods used to track hate speech, along with the disinformation that often fuels it. Public trust is crucial, and transparency helps prevent perceptions of overreach or misuse of monitoring tools.

Technology is just one of the methods for identifying and tracking hate speech. Understanding that the technological tools may not be available to all cities, below are some no-cost tools below that local governments can use to monitor problematic content and narratives.

There are a range of tools that local governments can use to monitor for problematic content and narratives. These include some that are free online and can help detect bots, support fact-checking and provide overviews of how a story has been reported and discussed online.

  • Hoaxy visualises the spread of information and supports fact checking.
  • Claim Buster is a live, automated web-based fact checking tool.
  • Botometer helps identify bots, which are often employed to scale disinformation, while BotAmp allows you to compare the bot influence of two sets of tweets.
  • Trends and Network Tool help you identify and map trends in how information is spreading around particular topics.

Collaborating with Technology Companies

Establishing partnerships and/or relationships with private technology companies and social media platforms where possible (e.g., Facebook, X, YouTube) allows cities to access data and reporting tools that can assist in identifying harmful campaigns and hateful content before they spread widely.

Fact-Checking Partnerships

Cities can collaborate with fact-checking organisations to verify information circulating in the community. These partnerships can focus on debunking false claims, especially during critical events like elections or health crises. Websites or apps can be developed to allow residents to report suspicious content, making it easier to track false information.

Collaborating with Research Institutions and Civil Society Organisations

Partnering with universities and research institutions that study hate speech trends can help cities better understand online behaviour, disinformation patterns and extremist content that can lead to violence. These partnerships can also inform policy decisions and create long-term strategies to combat hate speech. Further, local community organisations and CSOs often have deep insights into the issues facing specific groups. Collaboration can help cities more easily identify hate speech and discrimination that targets vulnerable communities.

Engaging city residents, particularly historically marginalised populations, in identifying and reporting hate speech is crucial for effectively addressing these challenges and building resilience at the local level. This is due, in part, to the fact that local communities are often the first to experience the negative effects of harmful narratives and are crucial partners in detecting, reporting and countering these threats. Community participation also ensures that city-led responses are locally tailored, inclusive and sustainable.

Hate Speech: Important to Distinguish between the Illegal and the ‘Awful but Lawful

To effectively safeguard both public safety and free expression, local governments and community-based partners should understand the distinction between hate speech and “awful but lawful” speech. The former has legal (and in many cases criminal) consequences in many countries because it poses a direct and imminent threat to individuals’ safety and societal harmony. On the other hand, the latter, though potentially offensive or disturbing, is typically legally-protected free speech.

By understanding this difference, local governments and community-based partners can help navigate sensitive discussions, promote tolerance and foster a balanced approach that supports both inclusivity and freedom of expression. This knowledge also empowers them to intervene appropriately, creating a safer environment while respecting lawful expressions of opinion, no matter how uncomfortable.

In addition, in order to help set realistic expectations for residents, cities should provide clear and accessible information about reporting and response processes. This includes explaining how government actions may address specific situations and offering guidance on distinguishing between related concepts, such as hate crimes, hate speech and bias incidents. When communities understand what activities they should report – and to whom – and the potential outcomes, they are more likely to engage effectively with authorities. Without this clarity, unmet expectations could discourage future collaboration and weaken trust between the community and local government.

Cities can strengthen community engagement and facilitate reporting in a number of ways. This includes by establishing community-based reporting mechanisms, proactively collaborating with and, where necessary, building the capacity of local community organisations and leaders, providing support to marginalised and targeted communities and building rapport and trust with the communities.

Community Reporting Mechanisms

Local governments should consider establishing accessible platforms for residents to report incidents of hate speech (as well as other hate incidents). Whether online, in person and/or through local phone hotlines, these systems should be easy to use and well-publicised in all relevant languages, ensuring timely responses from city officials. This promotes civic involvement and strengthens the local government’s capacity to identify emerging threats on the ground.

Collaboration with Communities and Local CSOs

Local CSOs, faith and other community leaders often have unique insights into the issues faced by marginalised or other vulnerable groups targeted by hate speech. Local government collaborations with these stakeholders can help ensure that cities are aware of and can better respond to specific community concerns. Community leaders can also educate local residents about the dangers of harmful narratives and hate speech (including how it differs from “awful but lawful” speech) and encourage reporting.

Support for Vulnerable Communities

Marginalised and other vulnerable groups are often the primary targets of hate speech. Collaboration with community leaders and organisations representing these groups helps local governments to better understand the specific challenges these groups face and respond accordingly, including by providing psychosocial support to victims of hate. 

Building Trust and Legitimacy

Cities can more effectively counter hate speech and harmful narratives when they have the trust of their communities. Engaging with residents and community leaders fosters transparency and cooperation, which are essential for combatting false narratives. Without community buy-in, even the best anti-hate strategies may face resistance or scepticism.

Finally, engaging the community creates local champions who can raise awareness of and act as advocates for combating hate speech and harmful narratives. These influencers can have more impact within their communities than city officials, as they are trusted by the local communities as credible messengers.

Mayors and other city leaders should publicly address the dangers of hate speech in all its forms and manifestations, as well as speak out consistently and clearly to condemn hateful incidents when/if they occur regardless of the target group. This includes unequivocally condemning any hate-motived groups or individuals who are threatening any form of violent acts, bigoted harassment or discrimination against their residents, visitors or city staff. As Edmonton Mayor Amarjeet Sohi said at an October 2024 Strong Cities conference in Victoria, British Columbia (Canada), “it is important for mayors to address hate head on”.  By doing so, they can help reassure communities that the City remains a welcoming and inclusive one for all.

This can be done through official statements and other online or offline messaging, by actively debunking rumours, conspiracies and disinformation, or standing in solidarity with those who have been targeted by hate or in support of those who have stood up against it. As highly visible public figures, mayors and other local elected leaders, in particular, can influence public discourse, set an example for residents and mobilise resources to confront these threats head-on.

Building Trust

When mayors speak out against hate and the false information that can lie behind or fuel it, particularly in times of crisis, they reinforce the local government’s credibility as a trustworthy source of information. This helps combat the spread of harmful narratives, particularly in moments of heightened public anxiety.

Setting a Tone of Inclusivity and Tolerance

Mayors who take a public stand against hate speech and the disinformation that can fuel it, send a powerful message about the values of inclusivity and tolerance in their cities, making it clear that hate and discrimination have no place in the community. This can also help prevent marginalised groups from being targeted or isolated.

Demonstrating Leadership in Times of Crisis

In moments of social unrest or political polarisation, mayors and other local leaders who actively speak out against hate speech surrounding the unrest or polarisation can help de-escalate tensions and restore calm. Their leadership is crucial in maintaining order and protecting vulnerable communities from harm.

Clear and enforceable policies and guidelines against hate speech and discrimination provide cities with a framework for action, as well as needed resources to effectively address these threats. While respecting freedom of speech, local governments can ensure that laws and guidelines are in place to protect individuals and groups from discriminatory and harmful rhetoric while protecting freedom of expression. This may include: a) working with local law enforcement to ensure existing laws are enforced and that hate incident are properly investigated and offenders held accountable; b) ensuring city officials receive the training necessary to contribute to anti-hate efforts (e.g., anti-bias/polarisation training; how to identify and report hate incidents); and c) developing a city-wide anti-discrimination, anti-racism or other relevant policy or action plan.

The development of a city-wide policy framework can help local governments clarify key concepts related to hate speech, discrimination and related challenges, which in turn helps illustrate the nuances of when, how and where to intervene and/or allocate resources. For instance, while protections around free speech may limit action on certain hate incidents, addressing hate graffiti typically involves legal ramifications (e.g., because it may involve defacing public property) and warrants immediate attention. By including such examples in guidance or training materials, local governments can better understand the issues and make informed decisions about resource allocation and intervention strategies.

Examples of city-led actions against hate speech and discrimination, including to support the implementation of relevant national legal and/or policy frameworks, include:  

Collaboration with Law Enforcement

Local governments will need to deepen collaboration with law enforcement agencies at a time where hate speech can lead to violence or other community harms.

Investing in the Community

Hate speech and manipulated information often exploit divisions within society. Local governments can mitigate this risk by investing in and promoting initiatives that foster inclusivity and dialogue between different groups. Community engagement can take many forms, from organising neighbourhood meetings and sports events to setting up an information desk at a local hospital or other service. Convening or facilitating community events that bring together people of different backgrounds, supporting intercultural and interfaith dialogue and providing funding for civic projects, such as community service, volunteering with or otherwise contributing to the work of local CSOs, can help build social capital, engendering a sense of ownership in the community and mitigate polarisation.

Evaluating and Updating Policies

  • Regular Assessments: The landscape of hate speech and harmful narratives evolves rapidly, necessitating ongoing evaluation of policies and programs. City governments should regularly assess the effectiveness of their interventions and update them based on new threats, technological advancements and community feedback.
  • Measuring Impact: Cities should establish metrics to measure the impact of their strategies, including reductions in the spread of harmful content and hate speech, improved public awareness and increased community reporting and resilience.


5. Promote Local Multi-Actor Coordination

Promoting multi-actor coordination around preventing hate speech and mitigating its impacts on local communities enables cities to have a focused, coordinated and expert-driven approach to managing the complex challenges posed by hate speech. It enables the local government to benefit from the expertise of city officials local CSOs, faith leaders, educators, social workers, youth workers and local police, among others. Ensuring the approach is sufficiently structured to allow for effective information sharing among key local stakeholders and with the community and to respond to incidents in real-time is critical. In some instances, existing platforms or mechanisms can be leveraged for these purposes; in others, new ones dedicated to addressing hate speech and online harms may be appropriate.

Benefits of Having a Local Coordination Platform

  • Centralised Coordination Across Departments: Local government-led hate speech prevention efforts will inevitably draw on or otherwise intersect with different city functions, from public safety to health to education and community relations. A dedicated platform or task force ensures streamlined communication and coordination across city departments, preventing fragmented or inconsistent responses.
  • Targeted Expertise and Resources: A structured multi-actor approach allows a local government to tap into the unique expertise of various stakeholders – like law enforcement, educators, community leaders, tech companies and mental health professionals – to address the threat of hate speech from multiple angles and create more tailored, effective responses.
  • Rapid Response: Online hate speech can spread quickly, especially on social media, requiring fast, informed responses. A dedicated coordination unit can monitor platforms, identify emerging threats and respond promptly to mitigate harm.
  • Holistic Support for Affected Individuals and Communities: Victims of hate speech often require emotional, legal and social support, which goes beyond what any single organisation can provide. With coordinated mechanisms, law enforcement, mental health professionals, legal aid groups and community organisations can work together to provide comprehensive support, helping victims feel protected and understood.
  • Advancing Resilience through Long-Term Strategies: A dedicated coordination platform can develop and implement long-term strategies that address systemic issues that might lie behind the manifestation of or rise in hate speech in a city, including by promoting inclusivity and a sense of belonging among all residents, as well as digital literacy and media responsibility, which can contribute to the city’s overall resilience.

By equipping residents, youth and older demographics, in particular, with the skills to critically analyse information, recognise and reject hateful rhetoric and promote respectful communication, local governments can build resilience against the spread of harmful narratives. Media literacy enables people to identify hate speech, biased content and disinformation, fostering a more informed and analytical approach to the media they consume. This critical thinking reduces susceptibility to manipulative narratives that often fuel hate speech and helps individuals understand the real-world consequences of their words, encouraging more constructive and empathetic dialogue.

Further, education on diversity, inclusion and cultural awareness promotes empathy and reduces biases that contribute to hateful rhetoric. By empowering individuals to engage positively online and offline, media literacy fosters a culture of respectful communication and supports efforts to counter and report hate speech. In addition, these tools strengthen community cohesion by addressing the conditions that can give rise to hate speech – ignorance, bias and manipulation – ultimately creating a more resilient and harmonious society.

Finally, city leaders can encourage residents to embrace good practices such as “lateral reading” (evaluating the credibility or accuracy of a report by comparing it with those from other sources). And, more directly, city leaders should impress upon local school systems the importance of introducing age-appropriate media literacy curricula for elementary/primary, middle and high/secondary school students, while local libraries and other community actors can provide media literacy skills training to the general population with specialised training for older people and vulnerable groups.

Media Literacy:  Ability to access, analyse, evaluate, create and act using different forms of media and communication in different contexts. It determines one’s ability to make sense of the media and susceptibility to disinformation and conspiracy narratives.

Digital Literacy: Ability to access, interpret and communicate information safely and appropriately using digital technologies.

Digital Citizenship:  Ability to engage positively, critically and competently in the digital environment, drawing on the skills of effective communication and creation, to practice forms of social participation that are respectful of human rights and dignity through the responsible use of technology.

Education and Media Literacy Programs

One effective long-term strategy for combating hate speech is educating the public on how to recognise it and stop its spread. Citizens equipped with critical thinking skills are less likely to fall victim to false information and more capable of distinguishing credible sources from harmful content. Local governments can partner with schools, libraries and community organisations to run media literacy programmes that teach citizens how to critically evaluate the information they encounter, recognise disinformation and make informed decisions. Below are listed a number of core training topics local governments can include in educational and media literacy programmes, as well as some free resources for designing their educational programmes.

Examples of Training Topics for Educational and Media Literacy Programmes

  • Understanding Hate Speech: Recognising hate speech, both online and offline; distinguishing hate speech from free speech; exploring legal frameworks and boundaries and impacts of hate speech on individuals and communities.
  • Hate Speech and Cyberbullying: Discussing the damaging effects of negative online behaviour, developing counter speech strategies and discover ways to build positive online communities.
  • Media Literacy Fundamentals: How to analyse and evaluate the credibility of information and media sources; spotting bias and manipulation; understanding the difference between disinformation and misinformation and recognising their role in spreading hate.
  • Digital Literacy and Online Engagement: Protecting personal data and avoiding harmful online spaces; steps for identifying and reporting harmful content to platforms or authorities and positive online engagement; strategies for promoting respectful dialogue and countering hate speech constructively.
  • Diversity, Inclusion and Empathy: Building empathy and cultural awareness; understanding and appreciating diversity to combat prejudice; understanding how implicit biases fuel hate speech and how to address them; how language shapes attitudes and behaviours, including the use of inclusive language.

Local governments can also launch public awareness campaigns that highlight the dangers of hate speech, particularly during times of crisis, such as elections, emergencies or social unrest, and/or related to global challenges that have the potential to (further) divide communities, such as migration and ongoing wars and conflicts, including in the Middle East.

Examples of Resources for Designing Educational and Media Literacy Programmes.

  • Bad News and Fakey: games designed to help users identify misleading content and understand the strategies that actors may use to create and spread disinformation.
  • Checkology: a free media literacy curriculum from the News Literacy Project that teaches users to read and interpret online and offline news media.
  • First Draft Verification Curriculum: a free library of training content for journalists and the public to learn how to verify different types of media.
  • The Center of News Literacy offers free educational resources that range from quick tips to full online courses.
  • Project Look Sharp provides resources for educators to introduce media literacy in the classroom and/or for professional development. 

Local authorities and law enforcement are on the front lines of community engagement and public safety: many will need to be trained on how to detect, recognise and respond to off- and online hate speech. Training programmes can enhance their understanding of how online narratives fuel real-world conflicts and violence and enable them to respond more effectively, build community trust and reduce harm.

Training should be tailored to the different target groups (e.g., local government officials, local police, school administrators and educators, social, youth and mental health workers, communications officers and others) and can include, as noted above:

In Brussels (Belgium), as part of a European Union-wide initiative, the local government provides training for police on the risks and impacts of hate speech and discrimination within the city’s multicultural neighbourhoods. Training includes modules on recognising hate-driven narratives, counter-disinformation tactics and partnering with local community organisations to prevent online hate from inciting violence, which has helped Brussels’ police force to be more responsive to the cultural contexts of hate speech incidents, fostering a proactive approach to preventing hate and disinformation-fuelled conflicts in the city.

Murcia (Spain) set up an Inter-Police and Social Cooperation Against Hate Crimes (CISDO) project with the goal to enhance the capabilities of law enforcement agencies and civil society organisations to prevent, identify, mediate and combat hate crimes, including racist and xenophobic incidents. A distinctive feature of this project is the establishment of Communities of Practice (COPRAS), which bring together police officers, civil society members and victims of hate crimes to share experiences and develop strategies for addressing these issues.

In London (UK), the Metropolitan Police Service (MPS) works with City Hall’s Online Hate Crime Hub and the UK Home Office to train officers to detect and counter hate-based narratives and disinformation that could incite violence. Training modules include recognising online extremism and understanding the tactics used by hate groups to manipulate information.

Hate speech against public officials and city councils undermines the democratic process by delegitimising elected leaders and public servants. Local governments need to take specific measures to protect officials and city councils from harassment, maintain the dignity of public service and emphasise that democracy relies on civil engagement and dialogue. Local governments can support officials and councils targeted by hate speech by establishing clear policies that condemn such behaviour and provide legal and institutional support to address it. Offering training on digital security, mental health resources and tools for managing harassment helps build resilience among officials. Training can also include strategies for managing differences and handling hate speech constructively, as well as how to deal with angry residents who seek to disrupt public meetings.

Local councils need to find proactive and creative ways to confront community tensions and conflicts in a safe and respectful way in order to enhance the culture of dialogue and tolerance both in their public meetings and in the city more broadly. Measures to consider may include:

Below are a few examples of steps cities have taken to prevent and mitigate the impact of hate speech targeting city councils:

The UK Local Government Association has collected different case studies of how local governments across Britain have dealt with hate speech and extremism, including the work of Birmingham City Council with local schools, Bristol City Council’s partnerships with the local Muslim community and the Greenwich Borough’s use of football to foster greater community cohesion and thereby lessen the potential influence of harmful rhetoric.

Mayors and local governments should take advantage of existing training and capacity building initiatives in order to benefit from available resources, strategies and insights to tackle shared challenges of hate speech more effectively.

Examples of such initiatives or resources include:

Crucially, collaboration between cities – including sharing information and concerns about how global crises may be impacting their communities – can enhance city preparedness as it allows cities to share insights into a crisis that may have not yet reached or emerged in other cities. By sharing successes and challenges, local governments can refine their strategies and adopt innovative practices to address the ever-evolving nature of online harms. Strong Cities regularly convenes mayors and other local government officials to share practical examples and lessons learned in city-led efforts to prevent hate and polarisation.

The impact of off- and online hate speech on local communities and cities is profound, affecting everything from public trust and democratic participation to social cohesion and safety. While these are global challenges increasingly fuelled by global crises, their impacts are increasingly local, with mayors and local governments finding themselves on the front lines. The roles of local leaders and governments in preventing and mitigating the effects of hate speech on their communities must not be overlooked. Through promoting education and media literacy, fostering inclusivity, consistently condemning all forms and manifestations of hate speech in their communities or that targets their residents, enforcing policies against hate speech and collaborating with national governments, academic institutions and community organisations, local leaders and governments can help protect their residents from the corrosive effects of false narratives and dehumanising rhetoric. Ultimately, creating resilient communities that prioritise accurate information, inclusivity, tolerance and civility will ensure a healthier, safer and more cohesive city; one where hate is less likely to take root, let alone spread.

For more information on Strong Cities’ work in support of city-led efforts to address hate speech, please contact Lara Petricevic, Director for Global Engagement, Strong Cities Network at [email protected]